Opticus
Book an introductory call

ROI calculator

What does the computer work around your sales cost you now?

You answer a few short questions with your own numbers. Then you see in hours, weeks and euros what the computer work around your sales costs you now, and what an extra salesperson would cost.

No form. Your input stays in your browser and isn't stored.

The work now

Everyone who talks with someone who isn't yet a client counts.

Your estimate

Think of finding and researching the right clients, commenting and posting on LinkedIn, preparing messages, following up, email and drafts, meeting notes and commitments, updating your CRM, proposals and agreements. Invoicing and bookkeeping don't count, and neither do the conversations themselves.

For comparison.

In a study by LinkedIn with Ipsos, sellers reported that they spend about 10 of their 40 hours a week actually selling. It covered more than 2,000 sellers worldwide, in 2024. LinkedIn itself sells software for salespeople.

Your estimate

Count the weeks you actually work. Holidays and public holidays don't count.

Use what an hour really costs you, including employer costs. If you sell yourself, enter what your hour is worth.

For comparison.

The median gross hourly wage was 20.40 euros in commercial occupations and 33.00 euros for marketing, PR and sales advisers, excluding employer costs. Including employer costs an hour worked cost 48 euros on average, across all occupations. Source CBS, 2025.

Your estimate

Count every first conversation with someone who isn't yet a client. Take a normal month.

This is what the computer work around your sales costs you now

Enter your hours, your weeks and what an hour costs you, and we'll do the maths with you.

Compare with an extra salesperson

Enter what it would be at your company.

For comparison.

The median gross hourly wage was 20.40 euros in commercial occupations and 33.00 euros for marketing, PR and sales advisers (CBS, 2025, excluding special payments and overtime). These are hourly wages, not an annual salary.

Enter what you expect.

For comparison.

At 158 B2B companies it took an account executive 6.2 months on average to become fully productive, according to the American consultancy The Bridge Group (2026). The country of those companies isn't stated. We found no Dutch or European average.

Adjust

If something doesn't fit your situation, change it here. The result follows.

Employees in the Netherlands work 4.08 days a week on average, and 44.1 percent work five days, part-timers included (TNO and CBS, NEA 2025).

In an American measurement from 1982, across all kinds of jobs, employers rated new hires 49 out of 100 in the first two weeks and 65 in the eleven weeks after, where 100 is the best person in that job (Bishop 1994). We found no average for salespeople.

Workplace, laptop and car aren't included.

This is an estimate based on the numbers you entered. It's not a promise. It shows what the work costs now, not what you save.

Talk through your result with us.

By phone or online. Bring your result, and we'll check together whether the numbers add up.

Book an introductory call

Rather email first? michael@opticustech.com

You decide whether you want to go further.

What does Opticus deliver?

You work out what the computer work around your sales costs you now with your own numbers in the ROI calculator, in hours, weeks and euros. That's an estimate. It's not a promise. At Opticus, AI agents do that kind of work. We don't promise a number of meetings or revenue. Your accounts, contacts and CRM stay in your name and in your systems, even if we stop.

Sources and method

Comparison figures from CBS (De arbeidsmarkt in cijfers 2025, Werknemers uurloon en beroep, labour cost dashboard), Eurostat (2025), TNO and CBS (NEA 2025), The Bridge Group (2026), Bishop (1994) and LinkedIn with Ipsos (2024). Opticus doesn't mention prices here.