About us
Haarlem
Opticus was founded by Michael van Leeuwen.
We build and run AI agents that get the computer work around your sales ready for you.
Michael has been in sales for fourteen years. He started door to door in 2012, and as Head of Sales at Dynova he brought in over 400 clients. Four of his best clients started as a cold message. He learned something from that. When you're busy, your sales go quiet.
So we run our AI agents for ourselves first. In the introductory call Michael shows how they work for us, including what didn't work.
Your accounts, contacts and CRM stay in your name and in your systems, even if we stop.
What Opticus does
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A person's yes
Everything is drafted first and only goes out after that yes, from your own account.
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Every conversation prepared
The groundwork is already done before every conversation.
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For ourselves first
In the introductory call you see how our AI agents work for us.
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Follow-up that keeps going
Follow-up keeps going, even in busy weeks.
A team of AI agents, each with its own job.
The AI agents search, prepare and draft. The conversation stays yours.
- Finding new companies that fit.
- Tracking what changes, such as vacancies and growth.
- Working out, person by person, who they are and what's going on.
- Writing messages and follow-up in your tone.
- Keeping track of whose turn it is.
- Preparing email, meeting notes, commitments and drafts.
- Updating the CRM after every contact.
- Drafting proposals and agreements.
Michael van Leeuwen, founder of Opticus
Michael sold to businesses, first at Granton, Ebury and Twikey, then as Head of Sales at Dynova.
Milestones
- 2012 Michael starts in sales, door to door.
- 2026 Opticus builds and runs AI agents for B2B sales.
Company details
OpticusTech B.V., Haarlem, KvK 93861583
Who is Opticus for?
Opticus is for directors and owners of B2B companies in the Netherlands who still do most of their selling themselves, next to their own work. It's about manufacturers and service businesses, not software companies. Clients come first, and you work out who to approach and what's going on for them in between.
See what the AI agents do for your sales.
In an introductory call, you'll see which AI agents get the computer work around your sales ready for you. You explain how you win clients now. You decide whether you want to go further.